Customers called him “Butch” (short for “Butcher”), but to the family he was Grandpa Amos and the founder of Critchfield Meats; Grandpa Amos’ little old-fashioned butcher shop.  He taught the Critchfield family how to select and cut fine meats to perfection and the necessity of putting customer needs first.  Grandpa Amos made owning and operating the family business enjoyable for everybody, especially the customers.  Maybe that's why personalized customer service is such an important part of their business today.  The knowledge and skills Grandpa Amos passed on are virtually unattainable these days.  And at the heart of it all, you could say they are just fun-loving chips off the old butcher block.  The Critchfields inherited a lot from Grandpa Amos, not to mention receding hairlines. Then again, just imagine how much they've been able to save in haircuts over the years